Transcript
WEBVTT
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I did struggle a lot in the beginning.
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I mean, we had a business that was growing.
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My ex-husband and my dad were a part of it and we were successful.
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But I was not authentic myself.
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I was immature.
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I'm 43 years old now and I was in my late 20s and I just stayed in the office and hey, whatever needs to be done, they will handle it, and I'll be here to just process paperwork.
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And then, getting to a point where I had to rebuild from nothing, that whole experience put me at a more down-to-earth person.
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It's like, okay, I need to be able to understand the employees.
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It's like, okay, I need to be able to understand the employees Going on L&M family.
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I'm super excited.
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I feel like I'm interviewing a construction celebrity Getting to not only me.
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You two are going to get to know Ms Ponce.
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She's the president of Picasso Contractors.
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She's super involved in her local community.
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I wish she was here in San Antonio, but she's not.
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She's the chairman of the NRHCA Training and Education Foundation, which I'm sure she's going to let us know what all those letters stand for.
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And recently she was on the 50 yard line at the Cowboys stadium receiving the entrepreneur of the year award.
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It was no small thing.
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There was a bunch of people or organizations that were sponsoring and supporting that event.
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Otherwise, I mean, you don't just end up on the 50 yard line for being a slacker.
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So super excited for you to get to know Miss Elizabeth and all the lessons learned she has discovered and continues to discover on her path to success.
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And here we go, miss Elizabeth, how are you doing today?
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Doing great.
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I had a blast yesterday.
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It was overwhelming, you name it.
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I felt it yesterday.
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It was pretty cool.
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So that was like this is super, super fresh.
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So tell us about that.
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How did that whole thing come about?
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Did you get nominated?
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Did you apply?
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What was the deal?
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Out of the blue.
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I just get an email from a colleague that is the president of the Urban Hispanic Chamber of Commerce, where we're a member of, and she's like hey, I nominated you for this award.
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You have to go do a presentation and there's some other people you're competing against.
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I was like I was already overwhelmed and appreciative because I was just nominated.
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So it results that they were narrowing it down to just two people a lawyer Hispanic immigrant lawyer and myself and we went and interviewed.
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We were in the same room.
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He went in first and then I went in second and they said by 3 o'clock today you should know the result.
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Well, 3 o'clock came around, didn't find out anything.
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I'm like, oh darn, I guess we didn't get it.
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Yep.
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A day later they called me and said you know what?
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We could not decide.
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So we ended up giving it to both of you.
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And I was like whoa, that's so cool.
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So, yeah, I mean it really didn't have to do a lot with construction.
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This particular award, it's just more of just being in business, giving back to the community and building up our surroundings, and so it's not an ordinary award that I usually get you know for projects or for just in construction in general.
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This is completely different and never even thought it was going to go this way.
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So we ended up getting awarded $6,000 to a nonprofit place, and obviously we're awarding it to the National Regional Hispanic Contractors Foundation that I'm a chairman of and we already have a good use for it, planning around it and making sure that we do great things with it.
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Oh, my goodness, well, congratulations.
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I think we just I just got super lucky, well, and you just came back from vacation too, right?
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Definitely I.
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You know, I guess in the last five years I've taken that this is my second vacation and we had a tremendous summer, had a lot of work.
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Thank god we have employees to manage and I told my husband I said we need a break, otherwise we we're gonna get burned out yes we took a week and a half.
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We did go see the canelo fight oh my goodness, personal level relate to them and be able to just talk offline, and so that was rewarding.
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And then from there we went to Chicago and spent a whole week over there and I think so we left Thursday and I want to say by Tuesday I finally left work.
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I know that you know what stands out to me and I'm super happy for you and grateful for you and to you.
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What stands out to me?
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I love seeing the smile on your face and the energy and this flood of amazing experiences that you've had in a very packed period of time.
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What I love about that is, you know, the short time that I've known you and the few conversations that we've had, it's clear to me that you care Like.
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You don't just care about your business, you care about the human beings, you care about your impact on the community.
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You care about the clients that you serve and the caliber of people that they are, and you take action in serving them.
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And so, like all of these highlights that you're experiencing right now are just evidence to other people that if you focus on service, if you focus on a purpose greater than yourself, life becomes super, super amazing.
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Or am I just misreading what's going on, ms Ponce?
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First, we want to give the L&M family shout out, or am I just misreading what's going on, ms Ponce?
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First, we want to give the L&M family shout out, and this one comes.
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This one's fun.
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This is the shout out.
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I got the message and it was this Jesse, you're better than mediocre, which I was like oh, I don't know if that's good or bad.
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The beautiful thing is it was part of the feedback I got from one of the courses.
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I was some online courses, I was teaching and I get to work with construction workers all the time, and I know that there was a lot of love packed into that feedback about me being better than mediocre.
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So shout out to all the family members out there.
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You already know Leave me a note, send me a DM, text me, leave me a review, whatever, so that I can read it out loud and celebrate you.
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No, I did struggle a lot in the beginning.
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I mean, we had a business that was growing.
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My ex-husband and my dad were a part of it and we were successful.
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But I was not authentic myself.
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I was immature.
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I'm 43 years old now and I was in my late twenties and I just stayed in the office and, hey, whatever needs to be done, they will handle it, and I'll be here to just process paperwork.
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And then getting to a point where I lost everything and was at a point where I had to rebuild from nothing, but actually making an investment.
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As far as me personally, touching ground and touching the bottom was what made me where I am now.
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Getting to a point where I lost where I lived, where I had to sell everything and anything that I owned, is what built me to to where I'm now.
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But that whole experience put me at a more down-to-earth person, at a relatable more is like okay, I need to be able to understand the employees so that they can produce for us.
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So you were just taught.
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You mentioned, as you were telling the kind of the backstory of that first business.
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You mentioned that you weren't as authentic as you are now and that was maybe one of the contributing factors to it playing out the way that it did.
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So what I'm curious about, because I know a lot of people think there's a certain way they should behave and operate and then when you actually get into the real world, that's not necessarily true.
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So I'm wondering why did you decide to operate in that way on that first business?
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So one of the things that happened to me is that we were at Love Field Airport and my employees basically had a stand down and they said they were not going to work for me anymore, they were not going to finish the project anymore, and in order for me to give in, I was kind of bullied where they wanted a raise and they wanted some other things to happen, and I didn't have any previous learning on how to deal with the situation in that manner or that way, and so I just kind of gave in and said, okay, well then, help me finish this project and I will meet everything that you want me to meet pay, raises or bonuses, whatever we ended up having to do.
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This was about eight years ago, and so I submitted myself to their needs and to their demands to be able to finish the project, because that was the one thing I did not want to let down finish the project.
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After that, I was in a situation where I was depressed.
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I was like is?
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it because I'm a woman?
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Is it because I'm so young?
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I was barely 28 years old and is it?
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What is the reason that they did that to me?
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And it had a lot of factors.
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My ex-husband was my ex-husband then.
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My father had been already let go from the business, and so I was alone, coming up to all of these gentlemen to finish this project, and so it was a contribution of a lot of things that developed to this point.
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But, taking a step back and it's like I don't want that to ever happen to me again I want to know what their demands are prior to, and I don't want them to feel like they're being mistreated, um B, before I even know like hey, you know what, I know I'm treating him bad and I know he's going to react, but I want to be able to know that have that upper hand to say you know what I'm pushing it, and that's the end result.
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I never wanted that to happen again, and so that's when I started thinking differently.
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Well, the only way I'm going to know what they face is when I go out to the job site and actually work side by side.
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By that time, everything had gotten out of my hands, out of control.
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I ended up having to go and sell everything that I owned, even my house, and then moving into a 1500 square foot home and rebuilding my business from $500 projects to $1,500 projects.
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But this time I didn't delegate it to anybody.
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I went with my employee to get it done and I remember the first thing we did it was a little Parkland clinic.
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We had to demo some cabinets and demo the floor and the ceiling.
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It was maybe like an 800 square foot office little building.
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And so I went with them physically and we had to do it at nine because the clinic was operational.
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And that's where I learned.
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I was like, oh my God, it's hot, I want to take a break.
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Oh my God.
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Oh, it's so dusty in here.
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Oh, this, this PPE, is so inconvenient.
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And so going through all those lessons of oh my God, they do go through a lot and anybody would say I don't need to go through this, I need to get paid more, I don't want to get paid eight bucks an hour, I want to get paid 10 or I want to get, but not until you actually live.
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It is when you don't comprehend it.
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And that was the biggest disconnection of I always say to my internal bankruptcy until after and so before, I never comprehended or knew what they lived through or what the process was to get a job done.
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Until now, up until maybe a year and a half ago, I would work side by side by them.
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There are some projects where we now disconnect buildings to make them like a storm shelter next to them and they got a big openings and all of that.
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I was afraid to submit proposals.
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I was like because I don't know if we can do that.
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And the first one that we proposed.
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We ended up landing and I was like I want to be there, I want to be a part of doing that, and now I feel the confidence that I know how it gets done.
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I know the process, I know the safety parameters that we have to follow and nobody can tell me hey, you know what.
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This happened because we didn't do this right.
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No, we create a plan and go and execute it, because now I know that I've been able to do it.
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Obviously, no template is always going to be used exactly the same everywhere else.
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But we from the upper management understand and comprehend of what is going to happen out in the field and having that connection with the employee now I've earned the respect from them.
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I've earned the respect from our clients who says you know what, if it gets down and dirty and it's on a Sunday night and she needs to finish by Monday morning when the kids come in, you're going to see Elizabeth on the job site.
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I'm making sure that it's happening, as opposed to in the past.
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Well, I'm going to come down on you if it doesn't happen.
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That is not a way to lead as far as my experiences anymore, my way is now hey, I'm right here to help you.
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Make sure that we get it done.
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Oh, that's what I love.
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One.
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It stinks, right, but sometimes most of the time, the best lessons I've ever learned happen through pain and failure, like I'll never forget them and then carrying them forward the way that you did.
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It's specifically getting out there when you're relaunching your business and doing it side by side with your team, helps the leader build empathy for the work.
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Side by side with your team helps the leader build empathy for the work.
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Part of your message there was like you're out there to understand what does this work feel like, because it's easy to have super high expectations and minimize a worker's complaints, but then when you go do it, it's like, oh damn, it's freaking hot out here, we need to do something about this.
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You go do it.
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It's like, oh damn, it's freaking hot out here, we need to do something about this.
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And so good on you for for, like, getting out there and just doing the damn thing.
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Now, as you were doing that and building your business, you said you started with a little kind of small hundred, five, fifteen hundred dollar deals.
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I imagine you got to build some pretty important relationships with your field staff.
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Yeah.
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Definitely with the field staff and with the clients as well.
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Having the work ethic that we have out there, that we're known for, has really brought in the business.
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So for a very long time I would say I don't have any employees.
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I don't want to have any salary employees because I don't know if I'm going to have work.
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I don't be able to meet their paychecks every week.
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A salary employee frightens me even to this day.
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But these people won't go away.
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They've been here for like five, six years.
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They've stuck around and they've managed to get a paycheck every week.
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It's a commitment from my end to say you're a salary employee.
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It's a commitment from my end to say you're a salary employee.
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It's hard, but they are here to invest into a business that they see growing, and I always when I received and even this past weekend we received this award.
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Yes, it's Elizabeth's name on there.
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It's Picasso, the company she owns name on there.
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But I tell my employees this has never been able to be possible without them.
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I mean this is my name, yes, but they are the ones that have made me, because they're the ones that represent the company as a whole.
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They're the ones that are building this whole empire that we all benefit from.
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The more the accolades that we receive wonderful, but the more business that we do get, the more opportunities are open.
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So in return, hey, you know what, Now we can do tuition reimbursement.
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Hey, now we can do vacation pay.
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Now we can do.
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What do you call those parties?
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Like once an annual anniversary parties?
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or gatherings that we do, we do three times the bonus when in the past we wouldn't do a bonus.
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We do spring, summer and then winter, and so those are some of the things that now they can benefit from.
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But we are now getting recognized and I don't know in the past if I had mentioned this to you, but one of the things is that we do final cleaning, we do general labor and I want to say about five years ago when we were rebuilding up, we had to just kind of go out there and pick different GCs to work for and whether we felt comfortable, great.
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And if we didn't, we still send people out there and just tolerate some of those cultures that we were not aligned with.
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But one of the things was that we would send you know laborers to go and help out, pick up trash.
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And sometimes our employees are like no, I don't want to go work on that job site.
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Well, why?
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Well, it's because they don't treat us right.
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Well, I don't want to go work on that job site, well, why?
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Well, it's because they don't treat us right.
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Well, all you're going to go do is pick up the trash.
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You don't need to worry about anybody else.
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No, but you should see how they treat us.
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So one of the times I went out there to the job and I was just kind of in the background watching them and I came across where another company employee literally is drinking a cup of whatever he was drinking a Coke or whatever and my guy was walking towards him picking up trash and he takes his cup and throws it in the floor in front of the employee and tells him there's your trash so you can pick it up.
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My employee picked it up and kept going and after he finished I said you know what I appreciate you doing that.
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I appreciate you picking up the trash and not talking smack or back at them.
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You just look down and keep forward.
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Later on we set up a meeting and I said I never understood why some of you guys didn't want to go until now that I have actually experienced it and seen it.
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And I said don't worry, keep up that same attitude, just get it done and move forward.
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Yeah, a couple years later, one of my employees said you know what?
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I've only been with you about six months, but I feel so proud to work for your company.
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And I said well, good, I said what happened.
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He's like I just feel so respected when I put on a Picasso vest and I said well, you're now having the accolades of what we had to go through, because now we don't only go out to the job site and do our work.
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We create relationships with those peers that we work with the plumber, with the mechanical, with the electrical and create those relationships where we're consistently doing ISD work.
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And that same little network moves from one project to another project.
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You might see them with one company, you might see them with another company, but that culture has been always there.
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You know what?
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We're going to always respect you and one of the things that my parents taught me is that if you're not going to say anything good about anybody.
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Just don't say anything at all.
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Maybe they're having a bad day, maybe they want to kick us in the rear?
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Well, we're going to turn around and if you need to slap me in the face, it's OK, but at the end of the day, we're here for a bigger something that it's just unobtainable sort of a feeling where it's going to leave a bigger impact in the industry.
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When we now get calls directly from the district.
00:21:16.084 --> 00:21:33.118
They go above and beyond the GCs and they call us and say, hey, we really need you to come and make that Picasso, look on that school, because you have something that make our schools different reputation and building that self-esteem to our employees, where, yeah, sometimes we get kicked around and we suffered, but now we're at top of everybody else.
00:21:33.118 --> 00:21:39.913
Yeah when some of those you know idiots that did that to us are not anywhere where we're at.
00:21:41.760 --> 00:21:42.542
So a few things.
00:21:42.542 --> 00:21:43.885
I applaud you because you were.
00:21:43.885 --> 00:21:46.592
You and your staff are way more patient than me.
00:21:46.592 --> 00:21:49.846
I've been in trouble so many times because I can't keep my mouth shut.
00:21:50.047 --> 00:22:14.792
Now it's been over a decade since I've been in the field, but I imagine the service that staying focused on executing the contract, delivering the services that you are expected or have committed to do to the highest quality, has and you just said it right that's what set you up to go direct for the school districts because they want the Picasso.
00:22:14.792 --> 00:22:15.862
Look, I mean, that's got to.
00:22:15.862 --> 00:22:22.886
When you hear that that's got to land some kind of way like hell, yeah, that, like thank you team, that's that's what we're going for.
00:22:22.886 --> 00:22:35.944
I'm curious because I know there's a lot of folks, friends, colleagues out there in the industry are starting to begin launch their own businesses or have been doing it for a little bit and they're stuck.
00:22:35.944 --> 00:22:40.621
It feels like on the first wave, whatever, that is one to three years.
00:22:40.621 --> 00:23:00.656
You kind of have to work I think you said vultures, work with some of those contractors that don't necessarily have the culture that your crew deserves, but getting through that sets you up to work for phenomenal clients that align with your values.
00:23:00.656 --> 00:23:01.978
How true is that?
00:23:08.519 --> 00:23:09.604
that that's you hit the nail on the head right there.
00:23:09.604 --> 00:23:10.146
You just you don't.
00:23:10.146 --> 00:23:12.576
When you're a teenager, you're dating and you don't even know who you're going to end up marrying.
00:23:12.576 --> 00:23:14.403
But you have to go through that process.
00:23:14.403 --> 00:23:15.809
And the same thing here.
00:23:15.809 --> 00:23:26.114
When you own your own business, hey, you're going to take every and any opportunity out there and then you're going to say you know what I am going to do, that second project for that client, or you know what I'm done?
00:23:26.114 --> 00:23:27.653
I'm not.
00:23:27.653 --> 00:23:30.234
This is not worth my headache, I'm going to move on.
00:23:30.234 --> 00:23:37.459
But you have to go through that process to be able to learn One of the things that I went to one of my mentors a long time ago.
00:23:37.559 --> 00:23:55.277
I was like how do you interview employees so that you know that you're picking the right person to work for you and I was like I was so I mean like, oh my God, you will interview them and you know exactly what they're going to be doing in the future.
00:23:55.277 --> 00:24:06.186
I don't know if you can read their mind or you can read them or what, but I sat in through one of the interviews he did and I was like you just get the perfect people and he's like no, elizabeth.
00:24:06.186 --> 00:24:08.519
And I was like you just get the perfect people and he's like no, elizabeth.
00:24:08.519 --> 00:24:13.111
He's like it's all about the experience and you eventually learn to read and know people.
00:24:13.111 --> 00:24:16.957
There's some people that are going to come and give you a perfect resume.
00:24:17.338 --> 00:24:17.579
Oh yeah.
00:24:17.820 --> 00:24:39.829
Some people that are not going to give you the perfect resume and you have to find in between which one's going to work out for you and where you want to put them and which one is going to work out, work out for that position.
00:24:39.829 --> 00:24:47.008
But now, beginning of June, we hire maybe 80 to 90 people for the seasonal work and not only I but my HR Norma knows she's like yeah, I went ahead and took them, but I know they're not going to be up to your demand.
00:24:47.008 --> 00:24:54.767
She's like they're not going to last more than a week and we know that's unexplainable.
00:24:54.767 --> 00:24:56.289
Is that we always?
00:24:56.289 --> 00:24:58.394
We had a pot of money.
00:24:58.394 --> 00:25:02.548
Every time we say, hey, this one's going to last 12 hours or, you know, 40 hours.
00:25:02.548 --> 00:25:10.964
We would nail it down to the day, to the hour, but it's just a matter of getting to know your client, getting to know your employee.
00:25:11.365 --> 00:25:13.760
Obviously you don't want to judge them by their cover.
