Transcript
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spite is a hell of a motivator for me, and when people tell me that I can't do something or they patronize or talk down or mansplain, it just makes me want to shove it in their face really hard.
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So a lot of it was like no, I just knew it in my heart that the numbers weren't changing.
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The numbers weren't going to change.
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I knew this is exactly where I mean I lost a little bit there for a little bit.
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There were a couple of years where I pursued what I thought was my ideal corporate job.
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I was a corporate marketer and didn't do Texas women in trades, I just did the corporate world.
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Then I ran into a friend of mine at a poker tournament and he was like do you miss it?
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And I'm like every damn day.
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What is going on LNm family?
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Welcome back for another super special conversation.
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I am going to be interviewing, or having a conversation with, the fellow deuce dimer, miss ali perez from san San Antonio.
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Texas.
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She is the CMO, that's Chief Marketing Officer of George Plumbing and just a little heads up y'all.
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Plumbing is going to be probably a big part of this conversation.
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She's the founder of Texas Women in Trades and Texas Women Work I'm not sure if that's the same thing or two separate amazing things and recently nominated 40 under 40 by the San Antonio Business Journal.
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I don't know how I got lucky y'all, but I got ballers up here and Miss Allie's going to bring it today, where you get to see how real people just like you are sharing their gifts and talents to leave this world better than they found it.
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And Miss Allie, how are you?
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I've never heard Deuce Dimer.
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I own a t-shirt that's awesome 210 in the house.
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Thank you for having me.
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I'm super excited.
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I did a little research on the socials to learn more about you.
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I want to applaud you and say thank you for being an advocate for careers in the trades and for the things that you're doing to bring women into the trades and introduce women to tools.
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Because you did recently something super cool and I'm wondering I know there's a lot NYU drama voiceover acting you're a dynamo.
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What are the super special nuggets that you covet and hide from everybody that they really should know about you?
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Wow, that's a good question we're starting off.
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I'm heavily flawed.
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I'm a very flawed person.
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I am very human.
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I can sometimes be impatient and I work really hard as an extrovert to make sure I'm making space for other people.
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I definitely struggled in my 20s.
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For sure I would not have looked 20 years ahead and said here's where you're going to be at all.
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I was a completely different person.
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I missed quite a bit professionally, personally and in my relationships.
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There are definitely things I did that I'm not super proud of and I had come to Jesus with myself and realigned and tried to put better energy into the world.
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I feel like it's my obligation and my penance to give back and do more good to make up for the not great times that I had.
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So trying to not be too specific but not too vague.
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Hopefully that answers the question.
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You know I'm flawed, I'm human.
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It hasn't always been sunshine, lollipops and rainbows, for sure.
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Well, girl, I'm just going to say thank you for, like, you ain't playing around, like for real, you're human, you're flawed.
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I love the way you said it's kind of a penance right.
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There's some redemption going on, some of that.
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That's kind of driving you.
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Now I said, like currently CMO of George Plummond, which that's no small thing, that's a huge thing for a lot of reasons and the founder of Texas Women in Trace.
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You just gave us a little bit of insight into the fact that maybe your life's path was a windy road.
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Life's path was a windy road.
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So I know from again doing the social media stalking, you were at NYU for drama.
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Prior to that you were in Carnet Word.
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When Miss Allie was in Carnet Word, going back and forth downtown.
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What was your path?
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Did you know that you wanted to be a CMO for a plumbing?
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company?
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No way, Definitely not in high school, probably not even in college.
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I didn't get into drama until, like my sophomore, freshman, sophomore, junior year of high school, and it really wasn't until my junior year that I thought this would be a career path for me.
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I really thought I'd end up in journalism.
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My biological uncle, who I kind of consider my dad he paid for most of my school, so you know he was in the news and he was an anchor for the news here in San Antonio and in New York City.
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I thought I'd follow along that path for sure.
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And I discovered acting and I was like, oh no, this is the path For me.
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I went to college and it was a pricey endeavor and it wasn't just me.
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There was a lot of I don't know, I like in canto surface pressure.
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There's a lot of surface pressure there and a lot of real pressure there to perform, not just for myself, but the people who had already invested and were investing lots of dollars into my education.
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I felt like I owed them a return on that investment in me, and so I double majored.
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I also majored in English, minored in mathematics, because I did always sense that I'd get into business somehow.
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Some kids play doctor or teacher.
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I played business Like multi-extension phone.
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I was, I was she, she was me and it was so I knew that somehow I'd either run a business or be in business for myself.
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So I thought let's get the most out of our dollar here and let's learn those things too.
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So when I got out of college with a lot of talent but not a whole lot of marketable skill, I had to get work and I had gotten married real young too.
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I got married right out of college, at 21.
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And so it was like okay, this is it, this is starting life, let's get going.
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So I got into marketing pretty quickly.
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I liked marketing.
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It was a good use of left and right brain.
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For me it was storytelling, it was creative and there was brand and graphics and fun and people.
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But then there was also metrics and measurements and I felt like it really melded the two.
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I had a hard time finding an industry that was right for me.
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I tried different ones and then I landed in construction by happenstance and I totally fell in love as someone who went to an all girls high school.
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I totally fell in love as someone who went to an all-girls high school.
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Shout out to my shamrocks.
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Shout out in card word IWHS real life.
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I thought I'd end up in a predominantly female field.
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I loved my time in high school.
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I loved my time being around the woman power but then I ended up being in a male-dominated field.
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I really enjoyed that.
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I looked around and realized there weren't a lot of other ladies in the field.
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There weren't a lot of other young people.
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I was young at the time.
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I'm not anymore.
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I was young Once upon a time, me too.
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I was usually the only you know brown person in the position of authority and all of that wasn't okay with me.
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So you know, I use the marketing skills to just put up a simple website and create some socials.
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When I went looking for sisterhood and mentorship, I didn't find a lot.
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They had great stuff in other states really great programs, really great opportunities but didn't find a lot in Texas.
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So I thought I don't want any other chickadee out there to go look and not find it.
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Worst case, she just gets me on the other end.
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but at least she'll have me Right, but at least she gets somebody, exactly so that was kind of how I got into the industry.
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I've been in plumbing gosh over 12 years now.
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I love it.
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I love the science of plumbing.
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I had to learn the trade because I was doing operations.
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I've always also done operations too, and they're not going to listen to you if you don't know what you're talking about, so I had to learn it.
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While I was studying, I got pregnant with my first and only child.
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It's been a long time she's 10 now, but she's a plumber kid.
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I love the science of it.
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I'm a nerd, so I like that part of it.
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That's how I got in, totally on accident, and I'm staying because I'm just addicted to it.
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I love bringing opportunities to people.
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What's coming through is you have a heart of service.
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You want to create a better experience for people coming behind you, so you're clearing a path.
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I applaud you for that.
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Totally appreciate that.
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The other thing that's really that's kind of interesting to me is you said thing that's really that's kind of interesting to me is you said you said right brain, left brain, right, like drama math, which usually they don't jive you found a way to make that work with business, specifically marketing.
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Right, because there's a lot of we'll say that creative kind of performance type thinking, but it's connected to, to hard metrics, right, roi, what are the impressions?
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What is the conversion?
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Where do you think that came from?
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That right brain, left brain, reconciling that you have an appetite for data and gray space, to wonder and be curious in.
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When did that become apparent to you?
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I got into marketing kind of on happenstance.
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I was really happy when I got into it, but it was other people telling me that I had those skills.
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I have an aunt who raised me and she's awesome.
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She was like you should be in marketing.
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That's a perfect blend of your skills.
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If you watch Mad Men, you should watch Mad Men.
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And I applied very broadly after college to a bunch of different roles and opportunities.
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It was really the marketing ones that came back Once I started.
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Putting two and two together, I'm sometimes a little behind the party.
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Sure, I'm a little tardy to that party sometimes.
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But once I put it out there I'm like, oh yeah, that makes sense.
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It was really the people around me and the opportunities that helped guide that decision.
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And then, once I was there, I was like, oh okay, a lot of accidents in finding this journey, but happy little accident.
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Oh girl.
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So the people behind you I mean you've already talked about your uncle, you talked about your aunt.
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I imagine there's other people and key takeaway right, you've got family that had that x-ray vision.
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They could see a version of you that you could not see yet.
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So I'm wondering you've had that kind of familial kind of feed to that.
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What steps have you taken to continue bringing that type of person into your life?
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Is that part of your regular practice or where are you on Before that?
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Let's give the shout out to the LNM family member.
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This one's from Curtis.
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Mr Curtis says it was a great event today and thank you for some great insights.
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I'll be following along now, as I felt it was massively beneficial.
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Also, thanks for getting into the coffee with me.
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It was a good pickup, mr Curtis.
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I appreciate you sending me that thought.
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Folks, I got to meet him at the Breakthrough Builders networking event and DFW Amazing change makers that are doing things to leave the industry better than they found it.
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That also comes a lot from my family.
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You also mentioned an attitude of service.
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Most of my family worked for nonprofits, you know, so it's very much.
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My uncle dad would volunteer and he would go and emcee any type of event, would never ask for anything, any charity.
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Who needed him, he would be there.
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We would go volunteer our time and our services always.
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So that spirit of charity, of giving and giving back, is just always.
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It's a cultural thing for me, it's a family tradition for me and something my daughter and I do a lot.
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I mean she'll come with me to my rallies and she's on the megaphone.
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Women have rights.
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Women have power.
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I mean, she's a bigger feminist, and so I think it was just kind of you know that kind of thing, and we all very much have that growth mindset which is always pushing and growing and challenging each other.
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I spent a lot of time in the self-help section of Barnes Noble.
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I bought a lot of books.
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I need to listen to more podcasts.
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I'll be honest, I'm a little out of it that way because I really you know, I think the way we receive information is important and I'm a more visual definitely than auditory, but I need to work that muscle.
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I need to be getting that muscle.
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Yes, that that auditory, the audio books and podcasts, the volume of stuff you can consume is exponential.
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Because you can do it driving, you can do it washing clothes, washing dishes, like be careful.
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I'll just say that because you may be like me and over consume and have too many ideas.
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You know it's interesting because reading a book for me is like punishment, because I can't do anything else and I'm not good at sitting down for a long period of time and like audio books.
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Same.
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If you look at my list of audio books that I listen to or podcasts I listen to I've had people look at they're like what the hell's wrong?
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Why are you listening to that?
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That's heavy stuff and it's what I'm interested in.
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If I knew that back in the day, back when I was, I know you, I know you got love for.
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Brecker.
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Ridge right Brecker.
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Ridge Eagles Back in the day when I was there.
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If audio instruction was a thing, I think I would have done better.
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But you live and you learn.
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You've walked a path.
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You've had people in your life.
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There's a windy road to get you to where you're at now, but maybe not so windy Depends on how close you look at it.
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What advice or pointers do you have for young women in high school or even at university that they're going down a path and they think one thing goes wrong and the world's going to end.
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Everything's over for them.
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What do you have to say to them?
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There's always a start over, there's always a do over button.
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You learn something from everything, even if it didn't work out and a lot of my life did not work out.
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The way.
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I expected it had planned it like the type A personality it was going to go like that.
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No, it did not happen that way, but there was value and learning in every step of the way.
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And I feel like, had I not have misstepped so much in my youth, I don't know that I'd have the ability to overcome adversity that I do now.
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They almost welcome those challenges because they make you stronger, they force you out of your comfort zone.
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I don't like being comfortable, I like being a little uncomfortable, but there's always something to learn.
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Even if it didn't go and it won't go exactly the way you all the time, there's always still value in that misstep right, there's value.
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You had to have taken away something to learn and sometimes it directs you to where you are truly meant to go, not where you thought you should go or were meant to go.
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So relax a little bit into the ride.
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If you're on a roller coaster and you're like this, you're just not going to have any fun.
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But if you kind of just go with it, it's going to be a funky ride and it's going to be fun.
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So relax a little bit.
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I love it.
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When I graduated high school, I got a summer job and found out that construction is what I need to do, like it was home In the classroom.
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I always felt less than because I now don't get me wrong.
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School was easy but I would get in trouble because I talked too much, I moved too much, I'm like things are too slow and I want to do something else.
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So on the job side, nobody even knows Like it was good that I had that kind of energy.
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It was good that I wanted to try things and do it wrong and just figure it out.
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The point there is putting your hands on things to figure it out is awesome.
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Right?
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It's not the end of the world I struggled with.
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Oh my God, my world's going to end.
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The world I struggled with.
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Oh my god, my world's gonna end my future, my potential is totally wasted because I'm not going to be an engineer.
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There were all these expectations I thought I should fulfill, but they were the expectations of other people that really didn't have an understanding of what I had within me.
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For years.
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It was difficult going through apprenticeship and it wasn't until my third or fourth year of apprenticeship where I'm like well, this is exactly where I'm needing to be, but it's not the end of the world.
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But I'm just trying to summarize what she's like.
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It's not the end of the world.
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Enjoy the ride.
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You're going to learn from the damn thing and just keep on moving.
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Now, when you founded Texas Women in Trades, you kind of alluded as to why, right, you were the only almost you probably still are a rarity in the circles professional circles that you're in.
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What instigated that and how easy was it?
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It was easy to start.
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It's been harder to maintain.
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It's been about 12 years.
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I felt like when I started it was a lot of people patting me on the head and saying that's a great idea, good luck.
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And believing that it was a good idea, but not really interested in putting in the work with me or supporting it in any major ways.
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I will say the Department of Labor Women's Bureau has always been there for me.
00:17:56.154 --> 00:18:10.048
They've always seen the vision, but it wasn't really until recently, the last few years, when people were talking about infrastructure bill and federal infrastructure projects and dollars that shake, shake, shake it started being like, oh, wow, we have a skilled labor gap.
00:18:10.048 --> 00:18:16.026
And I'm like, yes, we've had this into the void for a decade, but you know what?
00:18:16.026 --> 00:18:18.089
I'm not going to take it.
00:18:18.089 --> 00:18:19.394
You're on board, now let's go.
00:18:19.394 --> 00:18:24.700
I really felt like over the last few years it's been energized to say, okay, we acknowledge that.
00:18:24.700 --> 00:18:25.563
Now what do we do?
00:18:25.563 --> 00:18:38.904
And because I spent so many years in the space, I also served on the National Tradeswomen Task Force, which is an organization of women's organizations from all over the country Oregon, chicago, california, new York, new Jersey, massachusetts.
00:18:38.904 --> 00:18:40.808
They've been doing this for a long time.
00:18:41.148 --> 00:18:44.837
I didn't create this and I didn't want to recreate the wheel either.
00:18:44.837 --> 00:18:48.061
If someone's been doing it and something worked or didn't, I want to know about that too.
00:18:48.061 --> 00:18:59.361
I took time with them to get to know the right people and ask the right questions before I really started building out the organization in a way that I felt was going to serve the community and my goals.
00:18:59.361 --> 00:19:09.866
I really did a lot of just like not a whole lot for a long time, other than responding to emails and doing things every now and again, but within the last few years I've supercharged my efforts as well.
00:19:09.866 --> 00:19:21.246
So now we do monthly information sessions where I go and do a hoorah and get people super excited about it and then pipeline them into essay, ready to work and other career opportunities unions.
00:19:21.708 --> 00:19:23.392
And then we also do tool trainings.
