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What is going on L&M family.
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I've got an OG baller that's got some real game, mr John St Pierre.
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I actually got to hang out with him on his podcast, with his co-host, and just some nuggets to kind of get you curious about Mr John.
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He has co-founded and grown two companies to over 50 million with an M $50 million in revenue, which is a lot of that money.
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He's also a fellow author.
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He wrote the $100 million journey which I think Pinky promised that he would at least help us figure out how to make 10 million.
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I don't know, I'm joking a little bit.
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And his mission and this is what is really intriguing is his mission is to help entrepreneurs and intrapreneurs achieve their goals and dreams.
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And of course, I'm going to make you wait just a few more seconds before we get to know Mr John St Pierre a little better to do our shout out.
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So I got an L&M shout out for Mr Darrell.
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Shout out for Mr Daryl.
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Daryl said story number four teared me up because it was all about the conflict between negative self-perspective and embarrassment versus the actual value of being vulnerable and the determination that infused confidence into others.
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So, daryl, thank you very much for taking the time to read the book first of all, and then to leave a review, because it feels really good to know that somebody read it and it impacted them in some kind of way.
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And to the rest of the family members you already know, send me a message, leave a comment on the socials, drop a review.
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I am excited and looking forward to sharing, giving you a shout out on the next interview.
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And now for Mr John St Pierre.
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Mr John, how are you doing today?
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My friend Doing great, excited to be here.
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Man, me too.
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I think we have a little unfair advantage here because we've hung out before, we've had some conversations before, so I want to just dive in with the challenging question.
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Maybe that'll hopefully reveal a nugget for the L&M family to chew on and also get to know.
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What should everybody know about you?
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But the question is this what is one of the life lessons that you share often that seems to help the most people?
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I feel, specifically when we're talking to entrepreneurs and intrapreneurs, jesse, this concept of patient ambition.
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I was always very ambitious but I wasn't patient.
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I thought it had to happen now.
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We have to grow 100% next year.
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We got to go, go and then you run yourself off the cliff and you wonder what just happened.
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And this idea of having ambition, but also combining it with patience, combining it with following a life plan, combine it with having a three to five year strategic business plan that you stay on.
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You stay on the plan, you don't deviate, you don't chase the shiny objects all over the place.
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And a lot of entrepreneurs, a lot of entrepreneurs, don't have that patience.
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They want instant gratification.
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It's getting worse and worse.
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Today's generation want it now, they want it today.
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But having that patient ambition has been a massive life lesson that I learned through some pretty big failures in my life.
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And once I figured that trick out, that little concept of patient ambition, everything kind of got a lot clearer and easier and all of a sudden things started happening a lot faster.
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My goodness, huge Patient ambition.
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They kind of conflict.
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Just the two concepts conflict with each other.
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Now, you mentioned that it's something you learned through painful lessons in your life.
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The plan and you click some buttons and it happened.
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Sure.
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So, having had the painful experiences that have given you or helped you build the patient ambition, how do you respond to painful experiences as you see them coming now, like in your current mode of operation?
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Yeah, wow, oh, jesse, I don't know if I can even answer that question before.
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I kind of give you a little bit of context, because if I told you how I respond to failure and missteps today, you need to know the context of the past.
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But I'll give you one of them, just one of those failure examples and it was my biggest.
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But one of those companies I grew to north of $50 million around $55 million actually in global revenues was a 15-year-old startup that started with nothing, zero dollars.
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We're going to start this business up, grew it over 15 years with two of my best friends and partners, grew it to north of $55 million and lost it.
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I basically got fired in the boardroom of that company 15 years later by the investors and private equity firms that came in and invested in the business and found myself completely broken, lost identity, lost 15 years of building this business and had to pick myself up off the pavement and figure out what is going on and what just happened to me.
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That was a pretty big failure in my life and from experiences like that you build a little bit of thicker skin, right.
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You kind of that can happen to me.
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I can get through anything.
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Now you walk in and you tell me the house is on fire, I'll start to say, okay, sounds good.
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What do we need to do Like?
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I have a little more like reaction time in my mind, because when you face failure multiple times and get yourself back up, you start realizing that nothing's permanent and you can get through everything with the right mindset.
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Oh my goodness.
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Okay, you said you combined some words and made a very powerful combination of lost identity in the like when that whole situation happened, which I'm sure probably was not fun at all.
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But having that building this thing up 15 years, 55 million global revenue, that's not a weekend hobby.
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That took a lot of your life, sacrifice of multiple things.
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Then it's you're booted out.
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And now what did I do wrong?
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How did I miss this?
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I'm sure all these questions start coming into your head Big time and you said, okay, let's go do it again.
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Is that?
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Am I reading that?
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right.
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Yeah, it wasn't that easy, but you're right.
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15 years of blood, sweat, years of tears like just not paying myself over the years, and then finally getting traction and the business is growing.
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You have hundreds of employees, an amazing culture, amazing people, best friends working in the business.
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It was in the sports industry, an industry I love so much, I had so much passion for.
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My kids were youth athletes and they were wearing the logos of the t-shirts and all over.
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It was like everything, it was my everything, and to lose that was devastating from a financial perspective.
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It was devastating from an embarrassment perspective.
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It was devastating from an identity perspective, because that was my identity.
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That's who people knew me as was the CEO and co-founder of this business and I had a lot of pride in that business.
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And when you lose that, it's kind of like that first, like what just happened, kind of moment and there's a okay, now what am I going to do?
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And you wake up the next morning and you don't have access to your emails anymore.
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Your calendar's empty.
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I was in a litigation type of situation with the company based on the severance agreement or anything, so I can't talk to anybody.
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It's just kind of like this uncomfortable situation you find yourself in, and what I did, jesse, is I basically took some time of self-reflection.
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You know what?
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I'm not going to jump in anything else.
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I'm going to go for long walks with the dog, I'm going to think about where I'm at and what I'm doing, and I can share with you what I discovered in that period.
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But nonetheless, one of the biggest things after that period was really this moment of journaling.
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I had never journaled before, ever I had never journaled before.
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I was too busy to journal, I got to get up and go.
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I don't journal, I don't need to do that.
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That's for weak people.
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Yeah, I don't need to.
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I never journaled, I never took some time to figure out what my true life purpose was.
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My purpose is, I'm going to grow companies and everything's going to fall in place.
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And then I'm going to make some money and I got a family.
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Everything's going to be great.
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Never had a purpose, although mentors had always said John, someday you'll find your purpose, and I'm like what are you talking about?
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I don't know.
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Good, I took some time to really develop a 30-year life plan for myself.
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Where did I want?
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to be 30 years from now.
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Where do I want to be in 10 years?
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I'll be on track for my 30 years.
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Where do I want to be in three years?
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I'll be on track for the three.
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I really designed a truly comprehensive life plan.
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I'd never done that before.
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I had designed company plans, annual plans, three-year plans for my business like clockwork.
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Let's go for an offsite.
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We're going to do our strategic business plan.
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Never did that for myself, never took the time to really build my own plan and align those two, and once I figured that out, it was more of okay.
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What did I learn?
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What?
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were the introspective learnings of this massive failure, like where did I go wrong?
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Get away with the do away with the victim mindset.
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What were my contributions?
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I was a CEO of that business.
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I made some critical errors in the foundational elements of setting that business up to put myself in a vulnerable position for that thing to happen to me.
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What were those?
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And I crystallized those.
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I call them the seven principles of entrepreneurial success that I outlined, but then I had to go test them.
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So on the other side of this whole story, jesse, is I had an equity investment in a project management contracting business and that business, in around 2016, 17, was on a $5 million business and I took those principles with my partner there and said, well, let's apply these principles over here, because I'm not done growing companies.
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I love growing businesses.
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Let's go, let's take this thing to a hundred million and we literally put together a three to five year business plan with that at the center, but applying the principles of success, not doing what I'd done there.
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Let's try this a new way.
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And in 2022, we successfully grew that company to north of $100 million.
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The right way.
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I hear the right way.
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I hear you say growing it the right way.
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The way that translates in my head is in a sustainable way.
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We're not running people ragged, we're not cutting throats.
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You got to be prepared to go there, but that's not the best way to do it.
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I mean, please let me be clear, I've never built a million dollar business, much less a 50 or a hundred million dollar business, but I've.
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A powerful thing is when people build systems, processes, thinking, mental models that are sustainable for the business the $100 Million Journey, the Seven Principles.
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You went in this period of reflection, picked up journaling.
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It was a dark time, and so I'd like it if you could shine a little bit some light on the dark times, because it's my assessment that, at least in Jesse land, the darkest times is where I've had the biggest lessons, and I know that there's L and M family members out there that are in dark times, that have been in dark times and maybe stuck there or there's dark times ahead, and so what I'd like is to maybe steal some of your wisdom to help them through that.
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Yeah, because I don't think you're.
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I think it's a human experience, more than it is an entrepreneur, of building multimillion dollar business experience.
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Am I wrong?
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No, you're not wrong at all.
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No, you're a hundred percent right.
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So, yeah, to share a little bit on that.
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In that moment I'm in the boardroom, I'm getting fired, getting in my car.
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It getting in my car, it was about two hours away, two and a half hours away from my house, and obviously the first call I make is to my wife hey, I'm not sure what just happened, but I just got fired Driving home.
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And this is a wife that I don't know how other spouses are that are listening to this, but my wife's always right, literally always right, and she had warned me John, you're going too fast.
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John, are you sure you want to bring on some additional capital?
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Are you sure you want to bring on some additional capital?
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Are you sure you want to do this Like that kind of oh no, I got this, I got this.
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They would never get rid of me.
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You know, this is so the arrogance and just kind of that.
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No, I'm invincible.
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I got this Right To come back home and I could tell that she had just informed my 10 and 12 year old what had just happened and I had to give her a big hug and said honey, I effed up and that was my sign to her that you know you were right.
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I went way too far over the skis and put myself in this position, and so that was tough.
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That was really really tough, but the one piece that really kept me in the moment, jesse, was.
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Here's a 10 and 12 year old right that no daddy had a bad day at work.
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Here's a wife who loved me.
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Although she told me she had told me and warned me, she's there with me, I have my health, I was healthy.
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So nice family, healthy.
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Perspective starts coming in Perspective, and it was like that helped me a lot, which is there's so many things going on in this world that people are in much worse situations than this currency.
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Although it's devastating, put it in perspective of everything, and I think sometimes people lose that element of perspective where their problem seems bigger than any other problem that's out there, and in this particular situation it hurt a whole bunch of different areas, but I wanted to be strong for them.
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I needed to be strong for myself and look at, okay, what are all the positive things, what am I grateful for, what are all these things that I have?
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And so I think, being grateful for what I had, having perspective of my current situation, and I think the big thing that you hear it's cliche is that every dark room has a light switch.
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It's easier said than done because when you're in that dark room you can't find it.
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You're looking, but every dark room really does, and there's always a light there somewhere.
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You just got to find it.
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And that's kind of the perspective I had in those moments.
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Oh man, okay, so let's.
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I want to hear a little bit about journaling, because I'm a huge advocate for journaling.
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It's not so much the physical act of writing.
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I like you was like journaling, like who's got time to do that garbage?
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Now I've got an hour blocked out every day.
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On my calendar it says thinking time.
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Yeah, but it's me sitting down with my journal.
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I've got a fancy, super expensive Etch-A-Sketch.
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You remember the Etch-A-Sketch?
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Oh yeah, so I got a Remarkable which is a it look like this Exactly, so I got a remarkable, which is exactly like that.
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So I got one of those and there's some days I'll sit and, man, I'm writing, I'm burning it up.
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Other days I might write a few lines, but I'm thinking right.
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I'm clarifying my thinking looking at what I experienced yesterday, or dead end, blah, blah, blah.
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I didn't start journaling an hour a day.
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I started.
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My therapist challenged me to find five minutes in the next month to sit down and think and I'm like who I you create, like, all right, I'll do my best.
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That's where I began.
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Now I have this habit where it's a daily thing, and so what was that progression like for you in terms of picking up the habit of journaling and doing that introspection?
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Yeah, I think initially, jesse, it was me trying to think through all the things that just happened.
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It was just a brain dump, no strategic.
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Anytime I'd want, I'd take a piece of paper out, I'd just start writing Like really not strategic, not really organized.
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And the magic of doing these conversations right.
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Rich Hoffman, my co-host for the Entrepreneurs United podcast, and I started.
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We're in our fifth season now, so we started doing this.
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Pretty shortly.
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After this situation's going on, I'm saying, hey, let's do this podcast again.
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I want to sharpen my saw and work with entrepreneurs and we're doing these conversations, and one of our guests, dr Julie Bell, was her name.
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She said everybody should start every day for 20 minutes with a blank sheet of paper.
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Just every day, for 20 minutes with a blank sheet of paper just a blank sheet of paper just blank and just whatever comes, just let it come and I
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committed in that session.
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To Rich, who you've met, I said, rich, I'm going to try that.
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I'm just going to try.
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I'm going to get a notepad and I'm going to start with a blank sheet of paper.
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I'm going to start.
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And out of that, jesse, came this book.
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Out of that came a process.
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I identified for myself that every morning through talking through other guests and saying we should start off every morning with what you were grateful for yesterday, what you're grateful for today.
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So then I started every day.
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I then changed my sheet of paper to start Okay, what am I grateful for yesterday, what am I grateful for today?
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And then my brain dump and as I kept having more and more conversations, I started seeing more and more of a trend that some of the most successful people in the world journal every single day or night one of the two about what it just took in place, what they captured, what they put together, and I started finding it magical.
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I was like, oh, this is really cool, and the amount of ideas that I came up with just a blank sheet of paper where I just let my mind go wherever it was going to go really sparked my creativity, really helped with my memory because I had stuff written down.
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I can go back.
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It's all here, I know where to find it, as, with you, I got this remarkable pad, so the last few years are right here.
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I can go find anything.
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I can go find our podcast from a month ago that you had with me within seconds and say, oh yeah, jesse, we talked about this, this, this.
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For me, it just kind of brought everything together.
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I'll give you just one last piece.
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Somebody at one point this is a book that I had read in the past and they talked about what's Facebook's business model.
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And Facebook's business model is the elegant organization of information Okay Is what they called it and in our minds we have all these input, millions of inputs.
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They're just kind of coming in and out every single day in our reticular activating system and that filter only takes in a certain amount of information.
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We can't take it all in.
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But there's millions of inputs that are just coming in to us or trying to hit us every single day.
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The ability to elegantly organize some of that that is skating around in our minds on a piece of paper every day just creates magic for me now.
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So two questions, or maybe observation and question.
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So one observation.
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It's funny like getting prepped for our conversation today.
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I'm like, oh man, I got a block out time I got to dig like in my head and then I sit down and outline.
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I'm like, oh, it wasn't as big when I actually sit down and do the thing because I like I got my dry erase pad here and when I have that stuff going on, once I put pen to paper or whatever pad, stylus to pad, whatever the damn thing is.
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Now it seems to settle all the static and all the stuff that it's not as big as I thought it was.
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When I sit down, get it out of my head and look at it, it's like, oh, that's the elegant organization.
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Yeah, exactly.
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Now, as you were journaling and I'm sure I mean you're an entrepreneur, you've built many businesses, you've got I'm sure your network is probably ultra power that network In terms of going from journaling to writing a book was it like, okay, I'm going to write a book, let me journal about it.
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What was that trajectory of getting fired, doing some soul searching, building a habit of journaling, writing a book Was it just that easy?
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No, I mean, I think part of the journaling process for me was trying to crystallize what did I do, where did I mess up, and what do I want in my life, and what's my purpose and what's my passion and what do I want to do next, and all these different thoughts, but an introspective part of what did I learn as an entrepreneur in this experience?
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I started crystallizing.
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You know what it's?
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These five things?
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No, it's not these five things.
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I got two more.
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There it is.
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Oh, I got 10 now and these two are the same.
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So I started like just trying to bring it together, partly because, jesse, that was going to be a lesson.
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Make it a lesson that I could really benefit from.
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I really didn't want to lose anything.
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The idea of writing a book the book would have been half-baked, the book would have been here's what happened to me and here's what I learned.
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But there's no proof of concept.