May 16, 2024

Mastering Long-Term Success in Business and Personal Relationships

Navigating the balance between immediate satisfaction and long-term gain can be like threading a needle—delicate, precise, and often frustrating. Let me, Jesse, share with you my journey of 'pumping the brakes' on that instinct for quick results, an endeavor that's not just been a personal battle but a universal one. As you tune in, you'll glean insights from John St Pierre and Jocko Willink, whose ideas on 'patient ambition' and 'tactical patience' have radically reshaped my approach to business and life. This isn't just about holding off on pleasures for greater rewards; it's a deeper exploration into how we can all channel our desires into strategies that truly pay off in the end.

The tale of my colleague David O'Lean is a poignant example of how ambition, when left unchecked, can apply undue pressure and lead to unintended consequences. This episode peels back the layers on that narrative, revealing the hard-earned wisdom of aligning our drive with the rhythm of those we work closely with. As we navigate projects like the 'No BS with Jen and Jess' live stream and the 'Lean in Love 5S Love Letters' book, the importance of cultivating relationships through patience becomes clear. By the end of our time together, you'll be ready to temper your own ambitions with a tactical slowness that could very well redefine your road to success.

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Chapters

00:00 - Embracing Delayed Gratification for Success

12:12 - Lessons in Ambition and Patience

Transcript
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00:00:00.080 --> 00:00:05.049
What's happening, l&m family Jesse here, and I got a solo cast for you.

00:00:05.049 --> 00:00:16.443
I want you to bear with me as I pick apart this idea of delayed gratification or, in Jesse land, pumping the brakes, just pumping the brakes, just a little bit.

00:00:16.443 --> 00:00:21.824
It's a thing that I struggled with my entire life, this delayed gratification thing.

00:00:21.824 --> 00:00:22.347
Why?

00:00:22.347 --> 00:00:26.876
Well, because I love instant gratification, right.

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If I decide to be a better guy, I want a parade for the decision before I've even done the work.

00:00:35.454 --> 00:00:49.921
If I decide I'm going to lose weight, I want six pounds to come off my belly before I apply discipline, to be focused on what it is I'm eating and upping my exercise, et cetera.

00:00:49.921 --> 00:00:52.387
So there's this thing within me.

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I know not you, just me that I want the results.

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I want the return on effort idea right right now.

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Now, just because I want that doesn't mean I let the delay take the wind out of my sails, and it's taken me a lot of years to build up that endurance or patience.

00:01:16.132 --> 00:01:26.263
I think the I'm going to use the word patience here a bunch, and I'm even going to drop a little hint about the conversation I had with my next interview that will be coming out next week.

00:01:26.263 --> 00:01:28.207
So, anyhow, delayed gratification.

00:01:28.207 --> 00:01:45.254
It's a thing you've probably heard of it, but I've heard these two combinations of words that have really helped me categorize or delineate this delayed gratification thing, because it's not just that basic and simple to wait until things get better.

00:01:45.254 --> 00:01:56.265
My impatience or my desire for instant gratification surfaces and gets in my way in other areas, which is a little more nuanced.

00:01:56.265 --> 00:02:01.373
And so the first one is patient ambition.

00:02:01.373 --> 00:02:09.260
So I learned that phrase, patient ambition, from my next guest, mr John St Pierre.

00:02:09.260 --> 00:02:25.313
Well, you got to listen to that episode because the dude's dropping bombs, he's sharing wisdom, real life experience, and he also has happened to build a few companies that are running a hundred million dollars in revenue, which is no small feat.

00:02:25.313 --> 00:02:37.604
The second combination of words is tactical patience, which I heard from my BFF, jocko Willink, and that was probably the first one that I heard.

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It's probably been a few years now when I heard the idea of tactical patience.

00:02:42.099 --> 00:02:49.286
Now, obviously, I am not a veteran, never been in the military, so I don't understand it from that context.

00:02:49.286 --> 00:03:04.346
So I want to talk about just a little bit more story time around, what tactical patience and patient ambition mean to me and how I apply them, or I'm attempting to apply them.

00:03:04.346 --> 00:03:14.467
And the reason I want to share that is to maybe it'll give you some insight or a different way to think about things, so that you can get out of your own way and let things be as awesome as they can be.

00:03:14.467 --> 00:03:17.961
And so I want to start with tactical patience.

00:03:17.961 --> 00:03:30.182
Like I said, I heard that from Mr Jocko Willink and as I was listening to that I was like, oh man, that's exactly what I do like or what I struggle with.

00:03:30.182 --> 00:04:20.223
And so when I think about tactical patience as it relates to me and the most the times that I get to exercise that the most is when I'm working on a deal get to exercise that the most is when I'm working on a deal, meaning when I'm negotiating a deal with the client and figuring out what services they're looking for, what's the pace and rate that they want to do the thing, what are their needs like, what is it exactly that they need and what is it exactly that I can provide to help them close the gap right, to help them meet the outcomes that they're seeking Within me, what's happening within me is, as soon as I get that first text or that phone call, the DM, the email about hey, we're in the market for a consultant and we have these things.

00:04:21.125 --> 00:04:31.384
My instinct, what I want to do, is drop all the services I could provide, drop a link to every single little bitty thing.

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Drop a link for testimonials.

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Share, um, share a list of references of people that I've served well that I believe will sell really, really great things about me.

00:04:42.752 --> 00:04:51.791
Then send them an invoice, then have them sign it and then show up that afternoon, which that's probably not going to work.

00:04:51.791 --> 00:05:21.610
I've never done that, but that's how excited I get about the thing, because I want to help them and because I like doing business, I like helping people with their problems, and so the tactical patience in that situation requires me to go slow, right, pump the brakes and let the conversation or let the play develop, even though.

00:05:21.610 --> 00:05:41.362
But having those things ready to go in my back pocket to help or inform the prospect, my prospective client, having those things ready to go is going to increase my chances of earning that gig and also help them make the decisions that they need to be making.

00:05:42.543 --> 00:05:46.072
But the pace is what's important.

00:05:46.072 --> 00:05:48.439
You got to let the play develop.

00:05:48.439 --> 00:05:55.471
It reminds me of my high school coach who would say Jesse, you got to let the play develop just a little bit.

00:05:55.471 --> 00:05:57.807
I wanted to be a shortstop on the baseball team.

00:05:57.807 --> 00:06:04.190
I ended up in the outfield because I was fast and because it was another shortstop that was way, way better than me.

00:06:04.190 --> 00:06:22.177
Well, there was three or four that were way better than me in the position, but anyhow, my problem was I would attack the ball at full speed and I hadn't developed the footwork and the hand-eye coordination to do that and pull the playoff smoothly.

00:06:22.177 --> 00:06:24.211
So it caused a lot of errors.

00:06:24.211 --> 00:06:32.081
It caused a lot of fumbling the ball, a lot of bad throws, and coach would say Jess, just sit back a little bit and let the play develop.

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Let the ball get a half step closer to you or let the second baseman get a step and a half closer to second base before.

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Yes, you have to throw it to second base if we're turning a double play, but you also have to throw it to second base if we're turning a double play.

00:06:45.797 --> 00:06:48.305
But you also have to throw it with the appropriate timing.

00:06:48.305 --> 00:06:51.060
And my argument was well, he just needs to get there faster.

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I never could figure that out.

00:06:53.886 --> 00:06:55.649
So he threw my butt in the outfield.

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But the lesson remains let the play develop.

00:07:00.564 --> 00:07:03.891
So when for you, if you're out there in sales, or even if you're just talking?

00:07:03.891 --> 00:07:09.901
I mean, if you take it into, like the dating context right, when I was in middle school I did the same thing.

00:07:09.901 --> 00:07:12.084
I'd meet a beautiful young lady.

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She'd smile at me and, boy, I'm asking for her number.

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I want to hold hands and like are we a thing?

00:07:18.762 --> 00:07:19.663
You want to go around?

00:07:19.663 --> 00:07:22.226
I don't know if any of y'all know that phrase you want to go around?

00:07:22.226 --> 00:07:28.615
That used to mean like you're officially boyfriend and girlfriend Back in the day, back in the day day.

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But that's too fast.

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There's no tactical patience in that.

00:07:32.927 --> 00:07:38.882
There are specific steps that we all kind of intuitively know, or maybe there's a process out there that you know.

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This is step A, step B, step C, step D, step B, step C, step D, and we want to do them all in the first, at first contact, which will destroy the outcome.

00:07:52.091 --> 00:07:54.894
So tactical patience Pump the brakes.

00:07:54.894 --> 00:07:56.093
So this is what I have to do.

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Somebody reaches out.

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It's like yeah, I'm interested, like, what kind of problems are you dealing with?

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And let that conversation develop for as long as it needs to develop.

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Sometimes it turns into a lunch, sometimes it turns into a meeting at their office to get to know their people and, again further understanding what their situation is.

00:08:14.827 --> 00:08:17.642
And then, when they make the ask of like, hey, what do you have?

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Like, can you help us with these things?

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What would that look like?

00:08:21.471 --> 00:08:25.790
Awesome, let me show you and here's some references.

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If you want to like, check up on me and make sure that I'm not just a hack.

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And then let that ruminate and generate.

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And then the next step right, okay, let's set up a schedule, or I'll propose a schedule so that we can get started, and blah, blah, blah.

00:08:41.034 --> 00:08:44.434
Anyways, the whole point of that is that's the way I see tactical patience.

00:08:44.434 --> 00:08:54.345
When I know a situation and it's pretty predictable, there are pretty predictable ways that that situation or engagement will play itself out.

00:08:54.345 --> 00:09:00.365
Me embracing delayed gratification is tactical patience.

00:09:00.365 --> 00:09:02.976
Right, because I know what needs to be done.

00:09:02.976 --> 00:09:21.477
They know what needs to be done, but we need a little bit of time for all of those things to happen at the appropriate time so that nobody feels rushed, nobody feels pressured and we can build that connection that is really, really important, especially like in a business relationship.

00:09:21.477 --> 00:09:26.113
The connection, the trust, is ultra, ultra important and hyper.

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Rushing through anything leaves a question in the other person's mind, which isn't good for me as a consultant or service provider, because if there's a doubt in their mind that they made a bad decision, we're not.

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It's going to be very difficult.

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All it takes is one little slip, one little hiccup and you're out the door.

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So that's tactical patience.

00:09:49.764 --> 00:10:00.878
And so now let's talk about patient ambition, which you know, y'all already know I probably split hairs on a lot of things, and that's just because I'm obsessive.

00:10:00.878 --> 00:10:14.321
I like to think about things and obsess about them and twist them and chew them, and chew them, and chew them, and so I'm offering this for a little help to you and also, if it don't make no sense, you know, just slide, go to the next video.

00:10:14.321 --> 00:10:27.208
But patient ambition, like I said earlier, I learned this one from Mr John St Pierre and he shared it as one of the, as the bit of advice that he shares the most with people.

00:10:27.208 --> 00:10:32.687
And yes, it has the same word patience in it.

00:10:32.687 --> 00:10:52.245
And yes, it's absolutely about pumping the brakes and slowing myself down, and hopefully you'll take, like that's the big takeaway Slow your wants, your desires, your insecurities, your needs, slow them, bad boys down so that you can have better outcomes.

00:10:52.245 --> 00:11:01.386
But when I think about patient ambition, what I think about is letting people catch up with me.

00:11:01.386 --> 00:11:03.635
And so what do I mean by that?

00:11:03.635 --> 00:11:13.118
It's different than the pursuit of trying to get work or starting to blossom a brand new relationship.

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It's more about we're now in a relationship.

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I don't mean that just romantically it could be romantically but in the business sense, if we're working together on a team, a project, team, department, at the office, consultant relationship, service provider relationship, like all of these times, there have been times in my past where I could see that we could advance and make things super awesome, super fast.

00:11:44.341 --> 00:11:52.498
And because I'm obsessive and I've designed my life the way I design it, I can go super fast.

00:11:52.498 --> 00:12:06.011
But that does not account for other people's pace or other people's rate of growth and learning or comfort with the unknown.

00:12:06.011 --> 00:12:12.327
And I have left people behind or terrified people so much that they just jumped off the boat.

00:12:12.475 --> 00:12:15.184
One example is my good buddy, david O'Lean.

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He was an apprentice.

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I worked with him.

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He came to work with me on one project.

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We were doing a mechanic room.

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He came in over the weekend.

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The dude was smart, he had it going on, he had his tools, he was eager, he did beautiful work and I decided right then and there that that guy was going to go through the apprenticeship.

00:12:32.822 --> 00:12:37.659
He was going to go to the national championship, he was going to be a foreman within four years.

00:12:38.160 --> 00:12:42.206
I called the office and I said, hey, this guy David, he needs to be with me.

00:12:42.206 --> 00:12:46.076
I want him with me so we can, so I can help develop them.

00:12:46.076 --> 00:12:47.019
They said, sure, he's yours.

00:12:47.019 --> 00:12:58.981
I never asked David if he wanted any of those things and so we worked together for about a year and a half and then he ended up quitting and I was like, what, what, what?

00:12:58.981 --> 00:13:00.102
What's going on, bro?

00:13:00.102 --> 00:13:03.404
Like I thought we were buds, like how do you just quit?

00:13:03.404 --> 00:13:05.106
And I not know that there's a problem?

00:13:05.106 --> 00:13:09.530
And he said, jess, like for real, dude, it's because you.

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I said, what do you mean?

00:13:11.011 --> 00:13:23.802
He said, well, jess, you know, it's kind of being your friend and you believing in me is a is a gift and a curse.

00:13:23.802 --> 00:13:24.807
I was like, oh my God, what are you talking about?

00:13:24.807 --> 00:13:28.859
He's like it's a gift because you really do help and you pour into me and you believe in me and all those things he's like.

00:13:28.859 --> 00:13:38.727
But it's a curse because, man, your expectations are so damn high and it's just too much for me, it's just too much stress, it's too much expectation.

00:13:38.727 --> 00:13:46.663
I don't want to let you down, I don't want to fail, I don't like the pressure, so I'm just going to go do this other job, and he's done phenomenally.

00:13:46.663 --> 00:13:49.437
This was 20 years ago but he's doing beautifully.

00:13:49.437 --> 00:13:50.721
He's doing very well over there.

00:13:50.721 --> 00:13:53.366
It fit him exactly and precisely.

00:13:53.548 --> 00:14:08.501
But because of my ambitions for him and myself like I'm not trying to make it sound like I'm Mr altruistic, loving, caring guy I really wanted to be able to say I developed him because I knew he had the potential right.

00:14:08.501 --> 00:14:21.947
But for real, the selfish part there was yeah, I wanted to be able to say that's my guy, I helped him get there and I also wanted him, wanted to see him grow into all the things I saw or believed that he could grow into.

00:14:21.947 --> 00:14:37.130
My ambitions ended up fracturing or severing that relationship, fracturing or severing the connection, because I didn't wait for him to catch up.

00:14:37.130 --> 00:14:43.576
That's not to say that you know, wait for everybody, because there's some people like they're just never going to get there and that's OK.

00:14:43.576 --> 00:14:44.541
That's a different thing.

00:14:44.541 --> 00:14:47.923
But fast forward to today.

00:14:47.923 --> 00:14:50.981
If you haven't checked out, no BS with Jen and Jess.

00:14:50.981 --> 00:14:53.006
You best be checking it out.

00:14:53.006 --> 00:14:55.965
We live stream every other Saturday, 8 am Central.

00:14:55.965 --> 00:14:59.903
Jennifer and Lacey and I are working together on that.

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We're co-laborators, co-troublemakers on that whole thing.

00:15:04.346 --> 00:15:09.767
And over the past couple of years we've launched a few things right.

00:15:09.767 --> 00:15:13.245
We've launched the Lean in Love 5S Love Letters book.

00:15:13.245 --> 00:15:15.142
We launched no BS with Jen and Jess.

00:15:15.142 --> 00:15:17.003
We launched Emotional Bungee Jumpers.

00:15:17.003 --> 00:15:20.860
We're Fixing the Loss, launch the Cultivation Crew.

00:15:23.885 --> 00:15:24.788
I'm a single man.

00:15:24.788 --> 00:15:26.289
I live in my house.

00:15:26.289 --> 00:15:34.572
I have no pets, no plants, no people to slow me down, get in my way or that I even have to think about or worry about.

00:15:34.572 --> 00:15:42.735
She's got a family, she's got a full-time job, so the rate at which we can do things is very, very different.

00:15:42.735 --> 00:15:44.767
And had I not learned?

00:15:44.767 --> 00:15:54.878
So maybe I owe a big shout out and thank you to David for helping me understand that if I don't pump the brakes a little bit on my ambitions, I could lose people.

00:15:54.878 --> 00:16:14.456
Had I not understood that, I would have done the same thing and gone 100 miles an hour and severed the connection between Jennifer and I, because back when we started doing the 5S Love Letter live stream, I'll leave the link down in the chat or in the comment thing down there.

00:16:14.456 --> 00:16:17.731
That was just the one-time thing that was supposed to.

00:16:17.731 --> 00:16:18.313
That was it.

00:16:18.313 --> 00:16:19.885
It was just supposed to be five live streams.

00:16:21.028 --> 00:16:27.928
It became very apparent that it could be something bigger and I saw that by like the second live stream.

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I was like, oh my God, this thing can be amazing.

00:16:30.389 --> 00:16:32.594
All we have to do is these things right.

00:16:32.594 --> 00:16:38.956
The tactical, like the ideas, the button pushing, the things that we could do, that needed to be done became obvious.

00:16:38.956 --> 00:16:42.249
But I knew better.

00:16:42.249 --> 00:16:44.051
I knew like you just got to slow down.

00:16:44.051 --> 00:17:02.057
Let's build agreement between Jennifer and I and understand what pace she can actually commit to so that she doesn't burn out, so that she doesn't abandon all of her other responsibilities and so that this doesn't create like a negative experience for her.

00:17:02.057 --> 00:17:05.125
And it's been awesome.

00:17:06.267 --> 00:17:07.327
Is it difficult for me?

00:17:07.327 --> 00:17:09.249
Absolutely it's difficult for me.

00:17:09.249 --> 00:17:12.730
It is tough for me to pump the brakes and slow down.

00:17:12.730 --> 00:17:17.574
That I've been a part of or that I contribute to.

00:17:17.574 --> 00:17:36.615
They are sustainable and they provide value for other people and people can depend on me and the thing, whatever the things are.

00:17:36.615 --> 00:17:47.329
And so for you, if you're struggling with like super, super hyperactivity and it's creating problems and creating gaps in your space.

00:17:47.609 --> 00:18:08.580
Obviously, delayed gratification is a concept that could help benefit you, but for me, thinking of it more precisely in terms of tactical patience and patient ambition really helps me recognize what's going on within me in the moment, and that's when it matters the most is in the moment.

00:18:08.580 --> 00:18:11.413
I mean I could always mess up and go back and say, hey, my bad.

00:18:11.413 --> 00:18:12.538
Like can we try again?

00:18:12.538 --> 00:18:23.250
Uh, but when I can recognize it in the moment, like okay, I want to do that, but hold on, like I need to help the people catch up, what do I need to do so that people can catch up faster?

00:18:23.250 --> 00:18:26.114
That's my patient ambition in play.

00:18:26.114 --> 00:18:41.988
Or, okay, let this thing develop, let it simmer, like let let let's let that call defrost a little bit, let's let them warm up before I introduce the next phase or transition into the next phase.

00:18:41.988 --> 00:18:43.951
That's tactical patience.

00:18:43.951 --> 00:18:51.803
And so the secret to those things is what am I doing in between?

00:18:51.803 --> 00:19:01.018
What am I doing while I'm waiting for people to catch up or waiting for the play to develop?

00:19:01.479 --> 00:19:15.417
There are a lot of things that we can do Connecting with human beings, taking care of my physical wellness, taking care of my mind, journaling, spending thinking time, learning new ideas, new activities, new perspectives.

00:19:15.417 --> 00:19:33.167
Working on a project, lawn care chores Like when I am on the path of pumping the brakes and pulling the reins on my ambition and practicing discipline on not pushing too hard on the next step.

00:19:33.167 --> 00:19:37.781
I have to stay busy, and so that's what I do.

00:19:37.781 --> 00:19:39.205
It's like, okay, this is going to be tough.

00:19:39.205 --> 00:19:41.230
I got to let this bad boy defrost.

00:19:41.230 --> 00:19:43.717
What are the chores that I need to get done?

00:19:43.717 --> 00:19:45.950
What's on my to-do list that hasn't been done?

00:19:45.950 --> 00:19:47.251
Let me go knock those things out.

00:19:47.251 --> 00:19:50.459
What's the book that I said I was going to read, or that I started and haven't finished?

00:19:50.459 --> 00:19:51.847
What are the phone calls?

00:19:51.847 --> 00:19:53.614
Who are the people that I haven't talked to in a bit?

00:19:53.653 --> 00:20:05.029
So those are just some ideas for you to consider and put into play in terms of getting it all done and changing the world the way I know you want to change it.

00:20:05.029 --> 00:20:09.900
Appreciate you taking the time for listening the way I know you want to change it.

00:20:09.900 --> 00:20:11.824
Appreciate you taking the time for listening.

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These ideas, these solo casts, are intended to help you stay on the path to becoming the promise you're intended to be.

00:20:17.809 --> 00:20:23.106
If it's gibberish, leave a comment down there in the deal If you got a little bit of something out of it.

00:20:23.106 --> 00:20:28.056
Let me know, do the likes, do the reviews or shares and all those things.

00:20:28.056 --> 00:20:29.278
I would really appreciate it.

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And until next time, be kind to yourself, be cool and we'll talk at you next time.

00:20:36.297 --> 00:20:37.325
Peace.