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So not worrying so much about what other people think would be the main takeaway when someone says no, that should be the start of you jiving rather than you completely giving it up.
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It might look easy or fun all the time from the outside, but yeah, there's actually so many different components of it and a lot of actually skills and transferable skills.
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You've got to look at the long run as well and the people that you're going to meet as a result of that.
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If somebody says no to me or criticizes something, that's my biggest fuel and driver.
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What is going on?
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L&m family, I have a super, super special treat for you, miss Georgia Sargent, who you might be able to notice that she's not from San Antonio.
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I'll let her tell us exactly where she's from.
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I had the privilege of connecting with her via LinkedIn.
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I don't even remember the whole story, but I do remember we started chatting back and forth, had a conversation and I was like I got to get you on the show.
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If you've been curious about social media and strategy, miss Georgia has the goods.
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We're going to learn a lot about her path to success and the way she contributes, and maybe we'll steal some nuggets on how to level up our social media game.
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And if you're new here, this is the Learnings and Missteps podcast, where you get to see how real people just like you are sharing their gifts and talents to leave this world better than they found it.
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I'm Jesse, your selfish servant, and let's get to know Miss Georgia.
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Miss Georgia, how are you?
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I am good.
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Thank you, it's a pleasure to be here.
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Real quick.
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People are going to say wait a minute, she doesn't sound like she's from San Antonio.
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Can you let us know where you're at today?
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So I am in Surrey in the UK, just below London.
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Just below London.
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It's a hike, and so you're ahead of us in the future.
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What have you learned about the future that we should know about?
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I've got six hours to capitalize on that information.
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What is it so Wow?
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I've got six hours to capitalize on that information.
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What is it so?
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They're on like the floating hoverboards.
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Sadly, we're not quite that.
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Oh, I love it.
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So no, back to the future hoverboard.
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We're nearly there.
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Oh, my goodness, I love it.
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So, georgia, you are a social media strategist, and some of my friends that have the highlights, the gray hair, will probably say stuff like that's not a real job.
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Is that true?
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No.
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Okay.
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This is definitely an important topic because I have a lot of friends that work in the industry.
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It is such a new industry, especially in the past few years.
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There's this misconception that we might just be scrolling through Instagram or not doing too much.
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It might look easy or fun all the time from the outside, but yeah, there's actually so many different components of it and a lot of actually skills and transferable skills that you would have in the traditional marketing role.
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So I think that's a big misconception, but it's definitely real.
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I love it.
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I think we talked about this on our phone call.
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Getting active on social media didn't really happen for me until about four years ago.
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Before that, it was just me goofing around.
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What was your path Like?
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You're a social media strategist.
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You run your own business, which is phenomenal.
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Did you just know?
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I want to be a social media strategist?
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I'm going to do these 10 things and that's what's going to happen.
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No, not at all.
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So I, I did.
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I actually did American studies at university, so very on brand.
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Okay.
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I really loved history.
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I loved English.
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I didn't particularly know what I wanted to do, but I originally wanted to be a journalist or work within journalism.
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I always loved editing videos when I was younger, doing anything creative.
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I was also quite good at maths and more analytical things as well, which obviously does make sense now with what I do.
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But yeah, I wasn't completely sure on what I wanted to do.
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I kind of had this idea that I'd work in a magazine.
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I was looking for marketing jobs, general marketing, graduate jobs and then it was the pandemic.
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That's how I ended up going down this path, because I started doing a lot of online internships and things like that.
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It definitely wasn't pre-planned, so what the pandemic, I think, shifted a lot of people's directions in very positive ways.
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I'm one of those, but what was it about that time in our life for you that caused you to shift your direction?
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So I suffered with an eating disorder.
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The pandemic definitely pushed me to recover from that.
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Because it was such a quiet time, I set up an Instagram account.
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Before that I didn't have any social media presence at all.
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I set up an Instagram account to help other people with eating disorders or anything kind of just to help with general positivity, confidence, kind of fitness during lockdown, and through that I just kind of noticed how amazing it was to build an online community on Instagram.
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I was doing giveaways and writing little blog posts and all these things that I love doing.
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It wasn't until I started applying to more corporate marketing jobs and getting rejected that I thought maybe I can do this side of things for brands and other people.
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So thank you for your vulnerability and sharing about the eating disorder.
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Here's what I heard During the pandemic you found an outlet to serve on a life experience that you were having.
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You started doing that and then it was like, oh wait, a minute, there's this magic community element that's starting to sprout up.
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Did I get that?
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Yes.
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Yeah, okay, and so out of service to others which I think is a common point that I've seen in a lot of my guests they found a different way to serve others and then that lit a path that was different than what they expected.
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Marketing I don't think it's a far leap to journalism, magazine marketing, social media, because that's kind of the evolution.
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It used to be paper and now it's digital.
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What was the signal?
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Okay, I created this community.
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Rather, it didn't sound like you created it on purpose.
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A community happened and then something in your head started connecting dots.
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What was that like?
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What was the evolution of that?
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So I think, as a lot of people did in the pandemic, we all found it incredibly difficult, but I think a lot of us perhaps would do things that we wouldn't perhaps have done otherwise.
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For me, it was always a self-conscious thing about social media or putting your face out there.
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In the pandemic you let go of a lot of that fear or self-consciousness because there was nothing else we could really do.
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It was the only way you could really connect with other people and I think just I would.
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For me as well, I would post every day, so it would be like a different recipe or workout or just me writing some thoughts and advice to help others and that kind of just kept me going each day.
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Okay, I've got to make this recipe or write this post.
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So I think that rhythm of it and then just yeah, like building the I think I built it to.
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It wasn't like a huge community, but I think I had about 3000 people000 people and, yeah, I'd get really good engagement on the posts and lots of people commenting.
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I think what I also found really special was that people I knew in my personal life would reach out to me saying they struggled with similar things and how much it meant to them.
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That, for me, was the bit that really made me think and made it all worthwhile.
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Perhaps the silent they might not be liking your post necessarily, but the people that are watching silently.
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Oh my God, I've had this conversation with a lot of people.
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I'm posting but nobody's commenting or I'm not getting a million views.
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I've had the issue myself and all it really takes is one person to let me know that it impacted them in some way, and it's okay.
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I'm good for another year, yeah.
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I talk about that a lot on LinkedIn because it's just shifting your mindset from I want to get millions of views to actually maybe I want to change someone's day or change someone's life from what I'm writing in this post and having that impact.
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So I think that, for me, was the bit that really propelled me to carry on with it, and then I think, just all the creative part of that as well.
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I've really enjoyed and building the community and that's what made me think, oh, I can actually help other people with this too.
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So you experienced the value of contributing, figured out accidentally how to build a community, and then you started a business.
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What was that path?
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What did that look like?
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Yeah, it right away.
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Here's my marketing strategy, here's my business development strategy, or how did that materialize?
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yeah.
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So it was a very wiggly kind of no one's path is straightforward.
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I was at university in my second year of university and it works here.
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I don't know if it's the same where you are, but basically for graduate jobs you have to start applying the year before you graduate.
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In the second year of university.
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You've got to be applying to get that job when you've finished university.
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So I was kind of applying for all the big corporate companies like Spotify, like all the classic, like marketing and yeah, yeah.
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I didn't get.
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I was kind of spending all my time.
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I think I probably applied to over a hundred places.
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It was very difficult because it was so competitive during COVID that they used a lot of the internships.
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It was just a very difficult year to graduate.
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So on that, I came up with the idea.
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To On that, I came up with the idea to.
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Before that I want to give the L&M family member shout out to Miss Renee.
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Renee says that's extra special to me because that's what I'm trying to do.
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I'm trying to shift minds just a little bit so that we can transform the workspace for the people we work with, the people we work for, and grow our influence all the way into our community, into the galaxy and so folks out there.
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When you take the time to leave me a comment, a thought, a review, a share, all of that stuff, I super, super appreciate it.
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Please do so so that I can celebrate you in the future.
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Look kind of like virtual internships and things like that, and a lot of them were social media internships.
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So it actually started off that I went on a site called we Make Change.
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Basically, a lot of startups and nonprofits are looking for people to help, either voluntarily or for a small fee to get experience.
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I started working with a nonprofit called Speak Out Revolution and managed their Instagram and eventually did a podcast for them too.
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So that was all very organic.
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So that was how I got my first two clients.
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Got my first two clients and then I started going on sites like Upwork and Fiverr and building up my freelance portfolio while I was at university.
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So you started managing it and I think it's really important that people, especially the younglings out there there's a lot of work that you put in and even sacrifice.
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Where you had to go find you submitted 100 applications to internships.
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You didn't give up.
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You said, okay, maybe this ain't going to work, Let me try a different path, a different bucket.
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You connected with the nonprofit, built some experience and then expanded from there.
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I think a lot of folks, especially in the social media space, when I'm scrolling through Instagram or TikTok, every other post is how to make $10,000 a month in 30 days.
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Gosh, what do you think about that?
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No, I mean, I talk to a lot of friends in the industry about that.
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Unfortunately, there are always going to be people in any industry.
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Obviously, money is very important.
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It's important to see the reality that most people you speak to would have either been doing some voluntary work or working for a low price Start off.
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You have to make sacrifice because it's not like a kind of no experience to immediately making money.
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So the super curious question where do you get your confidence from?
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Think back to when you started working with the nonprofit, the confidence to say I'm going to do a good job at this.
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How did you make that happen?
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I think there's a lot of imposter syndrome to begin with.
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How have I got this role?
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That was one of the most amazing experiences and I'm still in touch with the people today and they're so helpful to me, Very grateful that they had that faith in me.
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If you've got to that point where they've looked at I think at the time it was of a CV or maybe I did a few example posts If they've got that faith in you, you just need to believe in that and carry it forward, because otherwise you wouldn't be sitting in that position.
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I think that's powerful because I know it's true in my life.
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Maybe I don't have the confidence in me, but if they do, I can ride their confidence until I build mine.
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Yes, exactly.
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I think I've been incredibly lucky to come across so many amazing people like that, because all of the women there they're still commenting on my LinkedIn posts or referring clients to me and they're just like my biggest kind of cheerleaders.
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So I think you've got to look at it that, although you might be making sacrifices, perhaps in terms of doing voluntary work or some free work for a time being, you've got to look at it that, although you might be making sacrifices, perhaps in terms of doing voluntary work or some free work for a time being, you've got to look at the long run as well and the people that you're going to meet as a result of that.
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Absolutely the relationships, because you just said they're still referring clients to you.
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You made an investment, delivered some value and invested time in connecting with them on a human level.
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That always happens, provided that we're focused on relational interactions over transactional interactions.
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Yeah, no, I think there's a big line because I think especially a lot of the social media roles now that companies and things.
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Sometimes it can go a bit far in the amount of work you're expected to do, even for an application or for free.
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But I think that there is a big case for having relationships that aren't just based on that exchange and as you go up it's a bit easier to not have to be so worried about If you're only in it for that financial reason.
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That's not going to get you very far in the long run, I think.
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Yeah, absolutely, it's the long game.
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Sure, you can cash everything in right now, but then you got to start all over again, developing, nurturing a new client and all that.
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So you're working with the nonprofit and what signaled to you this?
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Okay, I'm going to do more, I'm going to go out a little further on this edge.
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I could tell they were really happy with the work I was doing.
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I was learning a lot from working with them.
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Then I got another client through the same organization and that eventually became a paid client as well.
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I think I started off doing maybe three months and then it became paid and then it kind of derailed.
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So I think when people, as you say, it's kind of all this talk about how to make a 10k month or something, that's not.
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Unfortunately that's not what the path looks like for most people realistically, unless you've got a lot of background experience, I think, especially people that are at university or something that's not really an attainable goal to start off with.
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It's a short-sighted goal and a dangerous one, I know.
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For me personally.
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Last year, I made a decision to shift my focus because I had just started my business and I had revenue goals.
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It's how much revenue I want to generate this year, this quarter, blah, blah, blah.
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Because of relationships, because of the people that believe in me, it was easy for me to exceed those goals.
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But if I continue chasing financial goals, I'm going to get myself in trouble.
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So I said let's make this harder and more meaningful this year, which is 2024, and going forward.
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I want to focus on these two things because I get the most fulfillment and they're going to require me to build a whole bunch of skills, meet a whole bunch of people in order to make that happen, which is really more valuable and meaningful in terms of my sobriety and my wellness.
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It's really important that I made that shift.
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That's an important lesson, I think.
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Last year I was definitely.
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I was just taking on every kind of work that would ever come in and I was earning a lot of money, but I really burnt out and all my friends yeah, my friends and family were kind of saying you need to stop.
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So I think that's definitely one of the biggest lessons I've learned is that you can earn all this money but then I'd kind of end up spending some of the money on like things to try and make me feel like less stressed.
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How you feel and your fulfillment is the most important thing okay, so let's talk about burnout.
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What were the things that your support system were signaling to you, that they were saying, hey girl, you need to breathe, you need to slow it down.
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What did that look like early on?
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Like when you're like, yeah, yeah, whatever, I gotta work.
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Y'all go take a nap, I'm working I think.
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Think the starting signs are definitely a fine line.
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I've always been a very ambitious person and quite obsessive about things as well.
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Once I get in a rabbit hole, there's a fine line between being really passionate about something and obviously when you start a business you have to do a lot of work at the beginning and throughout.
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But when it starts to compromise your sleep how you feel when you wake up in the morning, your energy wanting to go, kind of having excuses for not, kind of going out and doing other things I think sleep for me was probably the biggest thing that was sacrificed.
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Yes, yes, it will catch up.
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Like you don't catch up on sleep, you just compound your exhaustion.
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I had an app that showed you your sleep debt and it was like something crazy, like a lot of hours of sleep.
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That wow, oh, that's so good.
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Sleep debt.
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I think that's an important concept.
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I don't think I've ever heard that before yeah, it's basically the accrued hours of sleep that you've lost and how many you need to catch up with to feel like your energy is back to normal and so, as you were accumulating the sleep debt, your family was like hey girl, georgia, there's, you got a problem.
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We need to look at this.
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How long between they started pointing it out to you, to where you actually listened to them.
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I mean, it was probably like a year, like a very long time, just kind of taking on every opportunity that was offered to me.
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I think I was very anxious to say no to anything.
00:18:20.564 --> 00:18:26.268
I was very bad with my boundaries with clients and of answering messages at all times of the night.
00:18:26.268 --> 00:18:27.931
That, for me, was the biggest thing.
00:18:27.931 --> 00:18:31.502
I think, with social media as well, it's very difficult to switch off from.
00:18:31.502 --> 00:18:39.548
So I'd be kind of logging into like client accounts at all times to check how things were performing and, yeah, like it was.
00:18:39.548 --> 00:18:41.599
It just wasn't good in times of switching off.
00:18:41.599 --> 00:18:52.211
But I think, yeah, it probably took until I hit a point where I was literally just kind of unwell all the time that I had to strip things back a bit and have a bigger look at everything.
00:18:52.711 --> 00:18:53.413
Oh, I love it.
00:18:53.413 --> 00:19:10.367
Yes, social media is a 24 seven thing, but the drive or obsession and I'm saying that because I'm referencing me, because I'm super obsessive about stuff, especially a client it's so easy to justify my unhealthy behavior.
00:19:10.367 --> 00:19:15.703
Because I'm going to serve a client, I made a commitment, it's my business, it's my livelihood, blah, blah, blah.
00:19:15.703 --> 00:19:20.137
So my point there is that's a universal problem.
00:19:20.137 --> 00:19:30.551
Overreacting to a client request such that you're violating boundaries, if you even have them, is unhealthy.
00:19:31.017 --> 00:19:33.193
Yeah, I didn't have any boundaries to begin with.
00:19:33.957 --> 00:19:35.255
Okay, that was my next.
00:19:35.255 --> 00:19:39.226
So you didn't have any boundaries, but you discovered the need for boundaries.
00:19:39.226 --> 00:19:45.500
How did you think, through the boundaries that you needed to maintain your business and maintain your health?
00:19:45.714 --> 00:19:45.955
Yeah.
00:19:45.955 --> 00:20:00.103
So I think to begin with, because I was so grateful for every opportunity I still am I was definitely putting all of the actual client work way above, like my business work and my personal life as well.
00:20:00.103 --> 00:20:15.459
Now it's just kind of small things like I use Slack for a lot of the clients, turning notifications off and things like that, at certain times having a separate phone for where apps are like instagram, for example, so I'm not receiving notifications all time of the night.
00:20:15.459 --> 00:20:27.138
I think having a good sleep and morning routine is good, so it's not the last thing you're doing is scrolling through your phone before bed and then waking up and looking at your phone, which I still need to get better at.
00:20:27.138 --> 00:20:37.580
I've also been working with a mindset coach and accountability coach, so they've really helped me with boundaries and just sorting all of that out.
00:20:38.021 --> 00:20:47.685
I love it and I concur I also do coaching, like accessing external resources to help me build the skills I need help with.
00:20:47.685 --> 00:20:49.008
That's the way to go.
00:20:49.008 --> 00:20:52.624
I can watch a million hours of YouTube videos that don't change my behavior.
00:20:52.624 --> 00:20:56.261
I need a human being saying hey, dummy, we talked about this.
00:20:56.261 --> 00:20:57.684
Why are you doing this again?
00:20:57.684 --> 00:20:58.586
It's so powerful.
00:20:58.586 --> 00:21:00.178
And again, the boundaries.
