Finding Your Niche in the Trades & Growing Strategically During a Recession with Angela Gardner

If one thing’s certain about working in a non-traditional role, it’s that you’ll never retire without a learning and misstep. Thankfully, we have people like Angela Gardner to empower women to build non-traditional careers, despite how dirty or unconventional it might be, and to create supportive communities for women in the trades so they can truly thrive.

In this episode, I welcome Angela Gardner, Director of Business Development and Marketing at Hill Electric Company, Co-Host of the Women Talk Construction podcast, and Co-Founder of Women Construction Forum. Angela is passionate about all things construction - from highlighting the power of women in construction to building brands and relationships as a marketing and sales professional.

Listen in to learn how Angela got a role in a non-traditional industry after a career in fashion design along with her top advice and insights as a female leader in the trades!

What You’ll Learn in This Episode:

· Marketing tips, strategies, and opportunities for trades/construction businesses

· What it’s like to market and recruit for the trades at schools

· There is a WIDE variety of roles in the trades industry (other than being a laborer)!

· Unexpected challenges you might face when transitioning from a residential trade to a commercial trade

· Carrying the burden of leadership

· The mindset needed for sustainable, strategic growth in any company

· What Angela has learned from the many tradespeople in her family

· Insights on keeping a business alive during a recession & Advice on laying off employees

· Angela’s Learning and Misstep: The struggle of being a Giver/Helper, life as an introverted, recovering co-dependent & The importance of learning how to deal with grief in a healthy way

Connect with Angela:

Connect with her on LinkedIn: https://www.linkedin.com/in/asanterini

Listen to Women Talk Construction: https://womentalkconstruction.com

Visit the Women Construction Forum: https://forum.womentalkconstruction.com

Hill Electric: https://hillelectric.net

Resources Mentioned:

Bring Back the Trades: https://www.bringbackthetrades.com

Lift Training: https://lifttraining.com

Don Gardner Architects: https://www.dongardner.com

Codependent No More by Melody Beattie: https://amzn.to/3zWHbpV

For some thoughts intended to inspire your thinking check out our Monday Morning Hugs at: https://youtube.com/playlist?list=PLnVikYCgUE4GwiOGdkM40T3XeautQEKey

Interested in learning more about The Last Planner System, Lean Construction, 8 Wastes, Visual Management, Daily Huddles, PPC, A3 thinking, Problem Solving, Construction Change Makers, Gemba or 5s check out: https://youtube.com/playlist?list=PLnVikYCgUE4GLOREN5ORFT8aUHo81YRcP

For Interviews with Construction Professionals that have built amazing Careers check out: https://youtube.com/playlist?list=PLnVikYCgUE4E8tF0qJU9FBBrG3zoubELt

#careeradvice #skilledtrades #personaldevelopment