If one thing’s certain about working in a non-traditional role, it’s that you’ll never retire without a learning and misstep. Thankfully, we have people like Angela Gardner to empower women to build non-traditional careers, despite how dirty or unconventional it might be, and to create supportive communities for women in the trades so they can truly thrive.
In this episode, I welcome Angela Gardner, Director of Business Development and Marketing at Hill Electric Company, Co-Host of the Women Talk Construction podcast, and Co-Founder of Women Construction Forum. Angela is passionate about all things construction - from highlighting the power of women in construction to building brands and relationships as a marketing and sales professional.
Listen in to learn how Angela got a role in a non-traditional industry after a career in fashion design along with her top advice and insights as a female leader in the trades!
What You’ll Learn in This Episode:
· Marketing tips, strategies, and opportunities for trades/construction businesses
· What it’s like to market and recruit for the trades at schools
· There is a WIDE variety of roles in the trades industry (other than being a laborer)!
· Unexpected challenges you might face when transitioning from a residential trade to a commercial trade
· Carrying the burden of leadership
· The mindset needed for sustainable, strategic growth in any company
· What Angela has learned from the many tradespeople in her family
· Insights on keeping a business alive during a recession & Advice on laying off employees
· Angela’s Learning and Misstep: The struggle of being a Giver/Helper, life as an introverted, recovering co-dependent & The importance of learning how to deal with grief in a healthy way
Connect with Angela:
Connect with her on LinkedIn: https://www.linkedin.com/in/asanterini
Listen to Women Talk Construction: https://womentalkconstruction.com (https://womentalkconstruction.com/)
Visit the Women Construction Forum: https://forum.womentalkconstruction.com (https://forum.womentalkconstruction.com/)
Hill Electric: https://hillelectric.net (https://hillelectric.net/)
Resources Mentioned:
Bring Back the Trades: https://www.bringbackthetrades.com (https://www.bringbackthetrades.com/)
Lift Training: https://lifttraining.com (https://lifttraining.com/)
Don Gardner Architects: https://www.dongardner.com (https://www.dongardner.com/)
Codependent No More by Melody Beattie: https://amzn.to/3zWHbpV
