In this episode, Jesse interviews Georgia Sarjeant, a social media strategist from the UK. Georgia shares her journey from battling an eating disorder to becoming a successful business owner.
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She discusses the importance of not worrying about what others think, the various skills needed for social media, and how she built her community and business during the pandemic. You'll learn how to set boundaries, manage burnout, and leverage content you already have. Plus, find out how her mindset and automation strategies can help you grow your social media presence. Don’t miss Georgia’s tips on using LinkedIn and Instagram effectively, and learn about her upcoming masterclass on content automation and AI. Join us for an inspiring and educational chat!
Connect with Georgia at:
https://linktr.ee/marketingbyg
00:00 Overcoming Rejection and Embracing Challenges
00:35 Introduction to Georgia Sargent
01:03 Georgia's Journey to Social Media Strategy
04:15 Pandemic and Personal Growth
04:53 Building an Online Community
08:15 Starting a Business and Overcoming Challenges
11:11 The Reality of Social Media Careers
16:01 Dealing with Burnout and Setting Boundaries
21:03 Essential Daily Routines for Success
21:28 Advice for Aspiring Entrepreneurs
22:11 Overcoming Social Media Fears
22:48 LinkedIn vs. Instagram Strategies
23:59 The Power of Words in Content
24:57 Content Creation and Automation Tips
27:14 Building a Personal Brand
28:26 Authenticity in Business
31:01 Repurposing Content Efficiently
34:43 Masterclass and Tools for Content Automation
38:09 The Importance of Community Building