In this episode, join me as I chat with the incredible Allie Perez, CMO of George Plumbing and founder of Texas Women in Trades. We dive deep into Allie's inspiring journey from NYU drama studies to breaking barriers in the male-dominated trades and marketing fields.
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Get ready for some uplifting stories about creating opportunities for women, the power of persistence and passion, and navigating the twists and turns of career paths. We’ll also cover the nitty-gritty of workforce development, the magic of combining creativity with industry skills, and invaluable marketing tips straight from the trenches. Whether you’re looking for motivation, practical advice, or just some great personal stories, this episode has it all. Plus, find out how you can join the mission to empower women in trades and be part of this amazing movement. Don’t miss it!
00:00 Introduction and Personal Motivation
00:44 Guest Introduction: Allie Perez
01:51 Allie's Career Journey
02:42 Challenges and Personal Growth
04:06 Marketing and Business Skills
06:52 Finding Passion in Construction
08:08 Creating Texas Women in Trades
11:04 Empowering the Next Generation
14:19 Advice for Young Women
21:56 Overcoming Doubts and Staying Motivated
27:49 Navigating the Unconventional Path
27:58 The Creative Edge in Trades
28:47 The Universality of Trades
29:15 Promoting Trades as a Viable Career
30:14 Recruitment Strategies and Challenges
31:15 Marketing the Trades
33:02 Self-Sufficiency in the Trades
34:51 The Importance of Collaboration
36:15 Internship and Apprenticeship Programs
38:42 Marketing Insights from the Field
48:23 The Role of Women in Trades
49:31 Final Thoughts and Call to Action
